About us

PointConversion is a Canadian lead generation company that is focused on commercial insurance lines such as E&O, Contractor’s CGL, Professional Liability, and Surety.

We strive to provide our partners and our web visitors an unmatched solution by ensuring our insurance leads are connected to producers that understand their insurance needs.

Actively investing our resources into building and improving our UX, AI, data, and autonomy, we are working towards creating the solution that works easily and is very profitable for our partners.

Our leads come from google. These leads are not of people we found and got them interested to buy insurance. Instead, these are business owners who want insurance and found us.


Management team


Pranav Gakhar RIBO, CAIB , LLQP.
Founder & Chief Executive Officer

Cell phone: 647-997-7290
Toll-free: 1-888-509-1206 x 1337
Krish Chadha
Chief Operating Officer & Creative Director
Toll-free: 1-888-509-1206 x 1338



Our core values


Committed to results

We quantify success by measuring your ROI, quality of business written, and renewals.


The full mile

We are dedicated to our partner success. If a broker or agent requires guidance or a conversation with a market, we may just be able to make it happen.


Scale mindset

Every broker or agent, with the resources present, can be scaled when they work with us. Our AI lets us bring more of what works for a producer with volume they can handle. We also offer discounts under our premium plus program for partners that can handle good volume daily.



Mentally, physically, emotionally, and spiritually… we make the effort.



Our partners know where the our business comes from and how any information is shared. “And whether you know it or not, your true level of integrity is apparent and obvious to everyone around you.” – Brian Tracy



Our vision

To provide a profitable solution to brokers and agents across Canada by connecting the right customer at the right time. “You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar

We use a business model that is different. Our growth and success is determined by our partners. We rely, just like a broker or an agent, on a residual to sustain and grow. With a mutual benefit with each partner, we work to keep great business on the books and coming through our doors.



Learn more

If you have any more questions, please checkout our FAQ page.



Here we are